The Luxury Lab is a Sales Representation, Marketing and PR agency, based in Milan, specialized in the luxury hospitality sector.

Founded and managed by Patrizia Di Patrizio, the Luxury Lab works with Luxury Hotels, Resorts and Private Villas.

Our Sales, Marketing & PR Representation and Consulting services assist you in:

  • getting up-to-date market intelligence to help build your strategy

  • positioning new hotel brands into the Italian and/or other European markets

  • building or increasing hotel brand’s awareness in Italy and/or other key European markets

  • introducing hotel investors and owners to potential new properties in Italy and or overseas, for management contracts or joint ventures

  • increasing market share and revenues from the selected target segments and markets

  • generating Press coverage for the Hotel, Resort and Villas

Biography

I founded The Luxury Lab in 2014 after spending more than 20 years working overseas for some of the world’s most prestigious global luxury hotel brands, including, Four Seasons Hotels and Resorts, Mandarin Oriental Hotel Group and Rocco Forte Hotels.

Through my various roles, both on property and at corporate level, I helped position and I represented some of the most spectacular hotels in Asia, the USA and Europe. I managed sales teams in key feeder markets such as the UK, France, Benelux, Germany, Switzerland, Spain, Italy, Portugal, Russia and CIS countries. This extensive experience enabled me to gain unique insider knowledge of these markets and establish longstanding relationships with key decision makers in these regions.

My understanding of the industry trends, both on the buyer and the supplier side, and my goal driven approach, earned me the recognition as one of the POWER 50 MICE players in the UK by the well-known C&IT Magazine.

I founded The Luxury Lab in 2014 after spending more than 20 years working overseas for some of the world’s most prestigious global luxury hotel brands, including, Four Seasons Hotels and Resorts, Mandarin Oriental Hotel Group and Rocco Forte Hotels.

Through my various roles, both on property and at corporate level, I helped position and I represented some of the most spectacular hotels in Asia, the USA and Europe. I managed sales teams in key feeder markets such as the UK, France, Benelux, Germany, Switzerland, Spain, Italy, Portugal, Russia and CIS countries. This extensive experience enabled me to gain unique insider knowledge of these markets and establish longstanding relationships with key decision makers in these regions.

My understanding of the industry trends, both on the buyer and the supplier side, and my goal driven approach, earned me the recognition as one of the POWER 50 MICE players in the UK by the well-known C&IT Magazine.

Patrizia Di Patrizio | THE LUXURY LAB

“At The Luxury Lab we have long term relationships with the everchanging world of Wholesalers, Tour Operators, Retail Travel Agencies, Lifestyle Companies, MICE and Venue Finder Agencies, Corporate Companies across various sectors, Wedding Planners, Airlines, Convention Bureau, Destination Management Companies, Business Travel Agencies Consortia, OTA’s and International Affiliations from Europe. When representing your Hotel(s), Resort(s) and Villa(s) we become an extension of your own Sales and Marketing team. Our goal is to create synergies with key business partners in the region to increase your brand’s awareness and, ultimately, your revenues”.

Patrizia Di Patrizio
Founder and Director

THE LUXURY LAB
Mission

THE LUXURY LAB
Mission

is to help build internal strategies and external partnerships with the objective of attracting new customers, improving conversion rates and increasing customer retention.